About lebel bicycles

Founded in 2019

About Lebel

Lebel is an online and a local retailer specializing in certified pre-owned high-end bikes. We, as Lebel, buy, sell and take trade-ins of used bikes both online and in our headquarters in Orange County, California.

We work with premium bike brands such as Trek, Giant, Cannondale, Orbea, Santa Cruz and much more. We mainly offer road bikes, MTBs, electric bikes, triathlon bikes, and gravel bikes.

Lebel is a certifying authority for used high-end bikes that are listed on this website. We use of the term 'certified pre-owned' to underline that our bikes undergo multi-point inspection, service, and quality assurance before they are are listed for sale. We make sure our customers get reliable bikes in excellent condition.

Lebel, the brand formerly known as Rebel Bicycle, was founded in 2019 in Irvine, California. We aim to become an industry leader in the used bicycles market by providing a seamless experience of buying, selling, and upgrading bicycles for our customers.

Our vision

Our vision is to grow into the largest certified pre-owned bike trading company in Southern California, and later expand to the entire US market. We're redefining the bike buying experience by offering transparent and efficient valuations from our team of bicycle experts.

Leadership

We strive to become the leaders within the certified pre-owned bike market.

Energy

We inspire cyclists to embrace active lifestyles in the pursuit of health and overall well-being.

Benchmark

We establish industry-leading standards, setting the competitive benchmark for quality.

Environmental Responsibility

We promote waste reduction and the responsible use of natural resources by offering pre-owned bikes.

Loyalty

We value our customers and partners, delivering personalized service to build trust.

Our story

With over a decade of cycling passion, we at LEBEL discovered the hidden costs and challenges in the bike trade.

Our journey as bike enthusiasts often led us to swap old bikes for new ones, revealing a significant financial drain. Buying pre-owned bikes brought us face-to-face with unreliable sellers and misleading ads.

This reality inspired us to create a service for buying and selling used bicycles that guarantees quality, legal integrity, honest pricing, and unmatched expertise. In 2019, we began diving deeper into market nuances and enhancing our expertise, gradually making our first purchases and sales in Southern California.

In 2023, Rebel Bicycle (bicyclesca.com) rebranded to Lebel.

Our Team

Founder & CEO, LebelBicycles.com - Almir Zaripov, the founder and CEO of LebelBicycles.com (formerly Rebel Bicycle), is the driving force behind the brand’s premium market presence. His lifelong athletic journey began in cross-country ski racing, where he achieved the prestigious title of Master of Sport in his home country and was recognized as a highly promising talent at the national level during his school years. This elite competitive foundation naturally transitioned into a passion for cycling in 2014, evolving over the next decade into a deep expertise in high-end mountain biking. Through years of meticulously curating, upgrading, and maintaining his own collection, Almir gained unparalleled insights into the mechanics, valuation, and technical nuances of premium bicycles. This hands-on mastery of the upscale used bike market allowed him to identify and solve the unique pain points of discerning enthusiasts. Under his leadership, Lebel has transformed how cyclists in the United States—particularly in Southern California—buy, sell, and trade in high-end equipment, establishing a seamless, trust-driven digital retail experience.

Almir’s technical expertise is deeply intertwined with his competitive achievements on the dirt. After finding early regional success in local race series in 2022, his racing career accelerated dramatically. In 2023, he dominated the Southern California circuit, securing overall victories in both the Over The Hump (Sport 30–39) and Kenda Cup (Category 2) series, followed by a commanding 2nd-place overall finish in the Expert division at the Rim Nordic series. This rapid ascent culminated in a definitive career breakthrough, propelling him into the professional CAT1 rankings in 2024. Today, Almir uniquely bridges the gap between elite athletic performance and premium cycling commerce, leveraging his background as a high-level athlete to deliver unmatched value to the cycling community.

Dmitry is a Co-Founder and Vice President at Lebel. He is a key driver behind the company's strategic direction, combining his professional expertise with his enthusiasm for cycling. Dmitry is responsible for overseeing all aspects of the company's operations and management. His skills in sales strategy, customer service management, and deep understanding of the cycling and triathlon communities are crucial in shaping the company's trajectory.Dmitry has a strong background in sales and customer service, having led sales departments in the premium segment for over a decade.

He became a part of the team in 2022 when he also discovered his passion for cycling and triathlon.Dmitry's sports achievements include multiple participation in Ironman competitions, reflecting his dedication and perseverance. This same commitment is evident in his role at the company, where he aims to merge his professional experience with his sporting passion to elevate the used bicycle industry to new heights.

Ilias Zripov is the strategic financial mastermind behind LebelBicycles.com. As CFO, he skillfully guides the company's financial health, safeguarding compliance, and mitigating risk. Ilias analyzes data to provide critical insights for investment and strategic planning. With an eye toward growth, he identifies market opportunities, oversees potential mergers and acquisitions, and explores innovative business models.

Beyond traditional CFO duties, Ilias champions ethical practices and seeks to integrate sustainability into the company's financial strategies. As a collaborative leader, he partners seamlessly with other departments to ensure Lebel's financial roadmap paves the way for a prosperous and responsible future.